We are a boutique consulting service that helps you resolve legal disputes by conducting surveys in the areas of likelihood of confusion, secondary meaning, genericness, false/deceptive advertising, and other consumer perceptions.

  • It started with a passion for communication law. With added experiences in media advertising and consumer research, we strive to serve our clients who need to understand consumer perceptions in litigation or non-litigation contexts.

  • We will help you solve your issues with more than 20 years of research and teaching experience in consumer advertising, research methods, and communication law, in addition to recent industry experience in litigation research. We will provide you with quality service at a reasonable rate.

  • We work with attorneys in providing survey evidence for their cases related to intellectual property rights and consumer perceptions. We also serve as external consumer researchers for corporate and social marketers.