Likelihood of Confusion
We will conduct Eveready or Squirt surveys to help you compare marks and identify the magnitude of confusion in the minds of relevant consumers.
Industry experience covered the food, clothing, automobile, sports, insurance, cosmetics, nutritional supplement, and real estate industries.
Genericness
A brand name, via public usage, may or may not become a generic designation for a category of products. We will help you make the necessary determination through the primary significance tests, such as Thermos or Teflon surveys.
Industry experience covered the cosmetics and tech industries.
Secondary Meaning
A certain aspect of a mark may or may not obtain its acquired distinctiveness, that is, secondary meaning, through public usage. We will help you survey a significant portion of relevant consumers to determine whether they associate the mark with a single source or not.
Industry experience covered the food, garment and fitness industries.
False Advertising
We will help you collect surveys to measure consumers’ understanding of an advertising message or whether an advertising claim about consumer preferences can be substantiated or not. We also help determine advertising effects through materiality studies.
Industry experience covered the tech, medical, food, tobacco, sales, battery, confectionery, video game and government sectors.
Other Perceptions
The image or reputation of a business may be affected by certain underlying issues in the court of public opinion. We can help conduct surveys among target consumers about their perceptions of the impacts of those issues if they were put in the spotlight.
Industry experience covered the food industry.
It typically takes three to four weeks to complete a survey project that uses an online panel sampling. A pilot test takes less time and can provide our clients with an opportunity to assess the feasibility of a full-scale study.